Top Mistakes Kenyan Businesses Make on Their Websites
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Top Mistakes Kenyan Businesses Make on Their Websites

ByTera Creations

Most Kenyan businesses are online, but many of their websites are working against them. Slow loading, poor design, missing contact info—sound familiar?

A website isn’t just a digital brochure. It’s your 24/7 salesperson. If done right, it builds trust, attracts leads, and drives sales. If done wrong, it turns people away before you even say hello.

Let’s explore the biggest mistakes businesses in Kenya make on their websites—and what to do instead.

Top Mistakes Kenyan Businesses Make on Their Websites

1. No Clear Call to Action (CTA)

Many websites don’t tell visitors what to do next. No “Book Now,” no “Contact Us,” no “Order via WhatsApp.”

Without a CTA, people leave.

Fix it:

  • Add buttons and clear instructions
  • Use CTAs like: “Get a Quote,” “Shop Now,” or “Talk to Us on WhatsApp”
  • Make the CTA visible on every page

Try this example: How to Turn Your Website into a Sales Machine Using AI Chatbots

2. Slow Loading Speed

Nothing kills conversions like a slow site. If your website takes more than 3 seconds to load, many visitors will bounce.

Why it happens:

  • Heavy images
  • Poor hosting
  • Too many plugins

Fix it:

  • Use optimized images
  • Choose Kenyan-friendly hosting (e.g., Truehost or Safaricom)
  • Install speed boosters like LiteSpeed or WP Rocket

3. Poor Mobile Experience

Over 80% of Kenyans browse the web on their phones. Yet some websites are still designed only for desktops.

If users have to zoom in and scroll sideways—they’re gone.

Fix it:

  • Use responsive design
  • Test your site on different phones
  • Prioritize mobile loading speed and button spacing

Read more: Top 5 Website Design Trends Dominating 2025

4. Outdated Design and Branding

Your site shouldn’t look like it was built in 2012. Poor fonts, random colors, blurry logos—they all scream “we’re not serious.”

Fix it:

  • Use clean, modern layouts
  • Stick to 2–3 brand colors
  • Hire a designer or use a professional theme

5. No SEO Optimization

A beautiful website is useless if no one can find it.

Common SEO mistakes:

  • No keyword research
  • Missing meta descriptions
  • No Google indexing setup

Fix it:

  • Use plugins like RankMath to optimize your pages
  • Add your site to Google Search Console
  • Write blogs using relevant Kenyan keywords

Related: How One Nairobi Shop Grew Traffic by 300% Using SEO

6. No Analytics or Tracking

Many businesses don’t track how visitors behave on their site. You can’t improve what you don’t measure.

Fix it:

  • Install Google Analytics
  • Set up basic events like “button click” or “form submission”
  • Monitor bounce rates and conversion paths

7. Missing Contact Info or Map

If your website has no phone number, email, or location—it’s a trust killer.

Fix it:

  • Add contact details to the header or footer
  • Include a “Contact” page with a form and Google Maps pin
  • Use WhatsApp buttons for quick access

Bonus: How to Get Your Business on Google Maps (And Why It Matters)

Final Thoughts

Your website doesn’t have to be flashy—it just has to work.

Start by fixing these 7 issues. Focus on clarity, speed, mobile experience, and SEO. A few simple changes can turn your site from dead weight into a lead-generating machine.

And if you’d rather get expert help, we’re here.
Let Tera Creations audit and improve your business website

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