What Makes a Great Landing Page (With Kenyan Examples)

In 2025, clicks are cheap. But conversions? That’s where the battle is won.

Whether you’re running Meta ads, selling an online course, or collecting leads, a landing page can make or break your campaign. Sadly, most Kenyan businesses still treat landing pages like ordinary websites — and leave money on the table.

So, what actually makes a great landing page in Kenya?

Let’s break it down — with real, practical examples.

1. A Clear and Focused Goal

Every landing page must answer this question:
“What action do you want the visitor to take?”

That could be:

Sign up for a webinar
Buy a product
Download an ebook
Request a quote
Join a WhatsApp group

✅ Great landing pages have ONE goal, not five.

📘 Explore: Landing Page Design Services in Kenya

2. A Compelling Headline

The headline is the hook.

It should:

Be direct, benefit-focused, and relatable
Speak to your audience’s pain or goal
Avoid jargon

Example from Kenya:
“Get a Professional Website in Kenya — From KES 9,500”
→ Clear, price-driven, and locally relevant.

3. Simple, Eye-Catching Design

In Kenya’s mobile-first world, clutter kills conversions.

✅ Good landing pages use:

Short sections
Bold call-to-action (CTA) buttons
Mobile optimization
Enough white space

🚫 Avoid:

Carousels
Fancy animations
Long paragraphs

Tools like Framer, Elementor, or Carrd are excellent for building clean, mobile-first pages.

📘 Read: Top 10 Features of a High-Converting Business Website

4. Social Proof That’s Real

If you’re asking someone to trust you with their email, time, or money — you must show proof.

This includes:

Testimonials (text, video, or screenshots)
Client logos
“As seen on” press mentions
WhatsApp or Telegram screenshots

Kenyan example:
A course creator shares Telegram chats from students who landed jobs after the training. Powerful and relatable.

5. Urgency and Scarcity (Without the Lies)

People delay decisions. A little urgency helps push them over the edge.

Use:

Countdown timers
Limited seats (“Only 20 slots left”)
Time-sensitive bonuses

✅ Important: Be honest. Don’t fake urgency — Kenyan audiences can tell.

6. Strong CTA — Above and Below

Tell the visitor exactly what to do.

Examples:

“Book Your Free Consultation Now”
“Join the Training – Limited Spots”
“Start Your Website Today”

✅ CTA buttons should appear:

After the headline
Midway through the page
At the bottom

📘 Explore: How to Build a Website on a Budget in Kenya

7. No Menu, No Distractions

A landing page is not your homepage.

✅ Remove:

Navigation menus
Blog links
Social media icons

Your only goal: keep the visitor laser-focused on one action. No rabbit holes.

8. Clear Form or Payment Integration

If your goal is lead generation:

Use tools like Tally, Google Forms, or Framer Forms
Keep the form short (Name, Email, Phone)

If you’re selling something:

Integrate M-Pesa, Paystack, Flutterwave, or Pesapal
Auto-redirects or WhatsApp confirmations help close the loop

📘 Read: How to Integrate M-Pesa into Your Website in Kenya

9. Mobile-First Structure

Over 80% of traffic in Kenya is from mobile devices.

✅ Ensure:

Fonts are readable on small screens
Buttons are easy to tap
Images are optimized for fast loading

Tip: Test your page on a low-end Android phone. Not just your iPhone or laptop.

Final Thoughts

A great landing page is not about flashy graphics — it’s about focused conversion.

If you want your next campaign to work, your landing page must have:

A single goal
Clean design
Local proof
Strong CTA
Mobile performance

At Tera Creations, we design and optimize landing pages for Kenyan businesses, course creators, and startups — with conversion, not guesswork, at the core.

👉 Need a high-converting landing page for your product or service?
Let’s talk — and let’s build a page that performs.

What Makes a Great Landing Page (With Kenyan Examples)