Website vs. Social Media Page: What Works Best in Kenya?
Website vs. Social Media Page: What Works Best in Kenya?
In Kenya, most businesses begin their digital journey by opening a Facebook or Instagram page. It’s quick, free, and already has a built-in audience. But as your business grows, you’re faced with a big question: Do I still need a website, or is social media enough?
Let’s break it down for 2025.
1. Ownership and Control
When you create a social media page, you don’t actually own it. Meta owns your Facebook and Instagram content. TikTok controls your reach. If your page gets flagged, hacked, or banned, it’s gone — along with your entire digital presence.
On the other hand, your website is your digital asset. You control how it looks, what it says, and what your customers see. No ads. No distractions. No algorithms.
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2. Professionalism and Trust
In Kenya, customers are more likely to trust a business that has a professional website. A website shows commitment, structure, and credibility. It separates serious businesses from side hustles.
Your social media page may show your products, but your website tells your full story — who you are, what you do, and why you matter.
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3. SEO and Discoverability
Social media posts have short lifespans. A tweet lasts hours. A Facebook post fades within a few days. But a well-optimized blog post on your website can rank on Google and bring in traffic for months — even years.
That’s the power of SEO. And your website is where SEO happens.
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4. Conversion and Lead Generation
Social media is great for awareness. But a website is built for conversion.
You can add contact forms, capture leads, accept payments, and integrate email marketing. A website turns curiosity into customers.
Want to see how we build high-converting websites?
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5. Best of Both Worlds
This isn’t an either/or decision. The best-performing businesses in Kenya combine both — they use social media to drive attention and their website to close the deal.
At Tera Creations, we help you align both platforms under one strategy.
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Final Thoughts
Social media is a great place to start. But if you’re serious about growth, consistency, and professionalism, you need a website. It’s not about choosing one — it’s about making them work together.
Build a presence that lasts. Start with a website that works.
