Top 7 Mistakes Kenyan Businesses Make with Their Websites
Top 7 Mistakes Kenyan Businesses Make with Their Websites
In 2025, having a website isn’t enough. It has to work. And yet, many Kenyan businesses still treat their websites as digital posters rather than as powerful sales tools. The result? Missed opportunities, low conversions, and zero growth.
Here are seven of the most common mistakes businesses in Kenya make with their websites — and what you can do to fix them.
1. Using Free Website Builders with No Strategy
Tools like Wix and Blogger may seem convenient, but they often lead to cluttered, unprofessional sites. Most free builders come with ads, slow speeds, and no SEO capability.
A website should reflect your brand, not a DIY project gone wrong.
Explore our Web Design Services
2. Ignoring Mobile Optimization
Over 80% of Kenyans access the internet through mobile phones. If your website isn’t optimized for mobile, you’re losing the majority of your traffic.
We design websites that look and work great on all devices — phone, tablet, and desktop.
Check our Portfolio
3. No Clear Call to Action (CTA)
A visitor lands on your site. Then what? Many Kenyan sites don’t tell the visitor what to do next — whether it’s to call, book, buy, or sign up.
Every page should guide the user. Don’t let them guess.
Contact us if you need help optimizing user flow.
4. Outdated Content or Design
Some businesses build a website and forget it. An old site with outdated content, broken links, and low-quality images makes your brand look abandoned.
At Tera Creations, we offer website management services to keep your site updated and secure.
Learn More
5. No SEO Integration
A pretty website that doesn’t show up on Google is like a shop in the forest. SEO is not optional — it’s what drives traffic to your site.
We build every website with foundational SEO baked in.
Explore SEO Services
6. Slow Loading Speeds
In Kenya, where internet speeds vary, a slow-loading site will cost you clients. If your website takes more than 3 seconds to load, you’re already losing leads.
We optimize every site for speed, structure, and responsiveness.
See why speed matters
7. No Analytics or Data Tracking
If you’re not tracking how visitors behave on your website, you’re marketing blind. Analytics tell you what’s working — and what’s not.
We integrate tools like Google SiteKit and Microsoft Clarity to give you clarity on performance.
Final Thoughts
Your website is not a luxury. It’s a core part of your business. Avoiding these common mistakes could be the difference between scaling or stagnating.
Want a free audit of your current site?
Reach out to Tera Creations and let’s make it better — together.
