How to Manage and Maintain Your Website in Kenya

How to Manage and Maintain Your Website in Kenya

ByTera Creations

How to Manage and Maintain Your Website in Kenya (2025 Guide)

So your website is live. Great! Now what?

Here’s the truth many Kenyan businesses don’t hear:
A website is not a one-time project — it’s a long-term commitment.

Just like your car needs service or your shop needs cleaning, your website needs ongoing updates, performance checks, and security patches.

Whether you’re a startup, NGO, or ecommerce brand, here’s how to properly manage and maintain your website in Kenya — and keep it working for your business 24/7.

1. Keep Your Website Software Updated

If your site is built on WordPress (or any CMS), updates are critical.

✅ You should update:

  • WordPress core
  • Themes
  • Plugins
  • Security patches

Failure to do so leaves your site vulnerable to hacks, speed issues, and errors.

🔗 Read: Website Maintenance Services in Kenya – What’s Included
🔗 Bonus: Why Your Website Needs Ongoing Maintenance and What It Costs

2. Backup Your Website Regularly

Imagine losing your entire site because of a failed update or a hacked plugin.

✅ Use tools like:

  • UpdraftPlus
  • Jetpack
  • Hostinger’s automatic backup system
  • Cloud storage like Google Drive or Dropbox

You should back up:

  • Weekly (for active sites)
  • Monthly (for small, static sites)

3. Monitor Site Speed and Performance

In Kenya, where most users browse on mobile, speed is everything.

✅ Check:

  • Page loading time (under 3 seconds is ideal)
  • Mobile responsiveness
  • Core Web Vitals (Google’s speed ranking factors)

Tools to use:

  • Google PageSpeed Insights
  • GTmetrix
  • NitroPack (for optimization)

🔗 Related: Why Your Website’s Speed & Structure Matter More Than Ever
🔗 Also Read: What Makes a Website Convert Visitors to Customers

4. Secure Your Website from Hackers

Cyber threats in Kenya are on the rise. A hacked site = lost trust, data breaches, and downtime.

✅ Essentials:

  • Use SSL (HTTPS)
  • Enable 2FA on admin accounts
  • Install security plugins (Wordfence, Sucuri)
  • Limit login attempts
  • Change default login URLs

🔗 Related: How Much Does It Cost to Create a Website in Kenya?

5. Refresh Content & Update Blog Posts

Google rewards fresh content.

✅ You should:

  • Update old blog posts with new info or links
  • Add new blog content monthly (or weekly)
  • Update service pages to reflect current offerings

This improves SEO and user trust.

🔗 Read: How Blogging Can Boost Website Traffic in Kenya
🔗 Learn: How to Write SEO Blog Posts That Actually Rank

6. Track Analytics and Website Data

If you’re not tracking performance, you’re flying blind.

✅ Set up:

  • Google Analytics 4
  • Google Search Console
  • Heatmaps or behavior tracking (e.g., Hotjar)

Monitor:

  • Bounce rate
  • Pageviews
  • Keyword rankings
  • Conversion goals

🔗 Bonus: Utilizing Data-Driven Insights for SEO Success

7. Add New Features as You Grow

Don’t let your website get outdated.

You can:

  • Add WhatsApp chat buttons
  • Integrate booking systems or payment tools
  • Build landing pages for new products or events
  • Add testimonial sliders, FAQs, or contact forms

🔗 Learn: Landing Page Design Services in Kenya
🔗 Related: Best Free & Paid Web Tools Every Entrepreneur Should Know

8. Delegate or Hire a Website Manager

If you’re too busy to handle updates — outsource it.

Options:

  • Hire a freelancer or VA
  • Subscribe to a monthly website care package
  • Work with a full-service agency like Tera Creations

👉 Need help managing your site professionally?
Talk to Tera Creations Today — and focus on your business while we handle the backend.

Final Thoughts

In 2025, your website is your digital shopfront — and it never sleeps.

But if it’s slow, outdated, or insecure, you’ll lose customers before they even say hello.

Don’t just launch your website. Maintain it.
A little effort each month = better rankings, better speed, better trust.

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