How to Write SEO Blog Posts That Actually Rank

Publishing blogs is great, but if nobody finds them, what’s the point? In Kenya, many businesses are catching on to the power of content marketing — but few understand how to write blog posts that actually rank on Google.

Here’s a simple, proven structure that we use at Tera Creations to help Kenyan businesses consistently show up in search results.

1. Start with Keyword Research

Don’t write blindly. Every blog should begin with a focus keyword — the specific phrase people type into Google.

Example:
If you sell fitness gear, your keyword could be “best workout gear in Kenya” or “home gym equipment Nairobi”.

Use free tools like Ubersuggest or Google’s Keyword Planner to find keyword ideas. We handle this as part of our SEO packages.
See how our SEO services work

2. Use the Keyword in Strategic Places

To help Google understand your content, place the main keyword in:

The blog title
The meta description
The URL (slug)
The first 100 words
One or more subheadings
Image alt-text

Example:
Wrong: “We sell cool gym stuff.”
Right: “We offer the best workout gear in Kenya for home and commercial use.”

3. Write for Humans First, Then Search Engines

Good SEO writing strikes a balance — it’s optimized but still sounds natural. Avoid keyword stuffing. Instead, focus on solving a specific problem or answering a clear question.

If the blog sounds robotic or too technical, readers will bounce.

Need help balancing tone and optimization?
Explore our content writing services

4. Structure Your Blog for Readability

Use:

Short paragraphs
Bullet points or numbered lists
Headings and subheadings (H2s, H3s)
Internal links to relevant blog posts or services
Clear call-to-action (CTA) at the end

Search engines and users love content that’s easy to skim and digest.

5. Add Internal Links and CTAs

Every blog post should guide readers deeper into your website. Link to:

Related blog posts
Your services
Your contact page
Portfolio or case studies

This improves SEO and boosts conversion.
See our Portfolio of work

6. Use Original Images or SEO-Friendly Visuals

Images with descriptive filenames and alt text help Google index your content better. Avoid stock photos when possible. If you must use them, compress them and rename them clearly.

7. End with a Strong CTA

After providing value, tell the reader what to do next.

Book a consultation
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Let’s help you structure blogs that convert

Final Thoughts

SEO blog writing is both an art and a science. When done right, it brings in free traffic, builds trust, and creates compounding visibility over time.

If you’re tired of blogging without results, let’s change that.
Partner with Tera Creations and we’ll help you create blog content that works — not just content that fills space.

How to Write SEO Blog Posts That Actually Rank