Why Most Blog Posts Don’t Rank (and How to Fix Yours)
You spent hours writing a blog post. Hit publish. Shared it on WhatsApp and LinkedIn.
Then… crickets.
It’s a common story—especially in Kenya. Most blog posts get buried on page 5 (or worse). But ranking on Google isn’t luck—it’s structure, intent, and consistency.
Let’s break down why most blogs don’t rank—and what you can do to fix yours.
1. No Clear Focus Keyword
If Google can’t tell what your post is about, it won’t rank it.
Mistake: Writing vague content with no main keyword.
Fix: Choose one specific keyword. Use RankMath to:
- Add it in your title
- Use it in the first 100 words
- Include it naturally in headings and body text
Example focus keyword: “SEO in Kenya”
Learn how: How to Use RankMath to Boost Your Blog’s SEO Score
2. Poor Headings and Structure
Google loves well-structured content. So do readers.
Mistake: Writing walls of text with no subheadings.
Fix: Use H1 for your title, then H2 and H3s to break up content.
Think of your blog like a newspaper—with clear sections.
Example:
- H2: Why Your Blog Isn’t Ranking
- H3: Mistake #1: Weak Titles
- H3: Mistake #2: Thin Content
3. Not Answering Search Intent
You might be writing what you want—not what the reader Googled.
Mistake: Writing generic tips when users want specific solutions.
Fix: Understand what the searcher is really asking.
For example, if someone searches “cost of Google Ads in Kenya,” they want numbers—not theory.
Better post: What’s the Cost of Running Google Ads in Kenya?
4. Thin or Fluffy Content
Google favors in-depth, high-value posts—not short, surface-level ones.
Mistake: 300-word blogs that barely scratch the surface.
Fix: Aim for 800–1500 words. Go deep. Include stats, examples, and step-by-steps.
Want inspiration? 7 Digital Marketing Hacks Every Kenyan Business Should Know
5. No Internal Links
If your blog stands alone with no links, you miss out on SEO juice.
Mistake: No links to related posts or pillar pages.
Fix: Add at least 2–3 relevant internal links. It keeps readers engaged and improves crawlability.
Examples:
- What Is On-Page SEO? Simple Guide for Beginners
- The Hidden Power of Long-Tail Keywords for Kenyan Startups
6. No Images or Visuals
Posts without visuals feel heavy. Worse, they’re not optimized for rich results.
Mistake: No images or use of stocky, irrelevant ones.
Fix: Use custom visuals or free images from Freepik. Optimize them with alt text that includes your keyword.
Search ideas on Freepik:
- “SEO blog writing Kenya”
- “ranking on Google”
- “African blogger writing article”
- “Google search result UI”
Final Thoughts
Ranking on Google isn’t magic—it’s method.
Most blog posts fail because they’re too vague, too short, and too random. But when you write with focus, structure, and strategy—your content gets seen, clicked, and shared.
If you’re serious about blogging that ranks in Kenya, let Tera Creations help you plan your SEO content and get real results.
