The Role of Website Speed in SEO Rankings – Tera Creations

The Role of Website Speed in SEO Rankings

ByTera Creations

Introduction

Many businesses focus on keywords and backlinks but forget about speed. The role of website speed in SEO rankings is critical. A fast website improves user experience, reduces bounce rates, and boosts search engine visibility. At Tera Creations, we help Kenyan businesses optimize for speed and higher rankings.

Why Website Speed Matters for SEO

  • User Experience: Visitors leave slow sites, increasing bounce rates.
  • Google Ranking Factor: Speed is part of Google’s Core Web Vitals.
  • Mobile Users: With most Kenyans browsing on mobile, fast sites dominate search results.

How Website Speed Impacts Rankings

  • Pages that load under 3 seconds keep users engaged.
  • Slow websites struggle to rank, no matter how good the content is.
  • Google prioritizes websites with strong Core Web Vitals scores.

Ways to Improve Website Speed

1. Optimize Images

Compress and resize images without losing quality. Use proper alt tags like alt=“The Role of Website Speed in SEO Rankings – Tera Creations.”

2. Use Caching

Browser and server caching reduce loading times for repeat visitors.

3. Minify Code

Clean up CSS, JavaScript, and HTML to make pages lighter and faster.

4. Mobile Optimization

Responsive design ensures quick load times across devices.

5. Choose Quality Hosting

Reliable hosting improves server response times and uptime.

6. Run SEO Audits

SEO Audits highlight speed issues and provide actionable solutions.

7. Technical SEO Fixes

Technical SEO improves performance by addressing broken links, redirects, and scripts.

Common Mistakes Businesses Make

  • Uploading large, uncompressed images.
  • Using cheap hosting providers with slow servers.
  • Ignoring mobile optimization.
  • Skipping audits that highlight speed issues.

Expert Insights

According to Google Search Central and SEMrush, speed directly influences both rankings and user satisfaction.

Why Work with Tera Creations

At Tera Creations, we help businesses improve site speed as part of our SEO strategy. Learn more about us or start from our homepage.

Final Thoughts

The role of website speed in SEO rankings is undeniable. Faster sites attract more visitors, rank higher, and convert better.

👉 Want to boost your site speed and SEO rankings? Contact us today and let Tera Creations optimize your website.

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