Mission, Vision & Values | Tera Creations
Our North Star

Mission, Vision & Values

This is what drives us. It's the playbook for our craft, our commitment to clients, and our definition of success.

Mission

Make great businesses unmissable on Google—turning high-intent searches into customers with ruthless, compounding SEO.

Vision

Be Africa’s SEO category leader—the team brands call when growth must be measurable, defensible, and fast.

Core Values

Our Core Values

Outcome > Activity

Rankings are vanity. Revenue is the point.

Radical Transparency

Clear scopes, clear reports, no sugar-coating.

Ownership Mindset

We treat your brand like it’s ours.

Speed with Sense

Move fast, don’t break trust.

Craft Over Hacks

Durable SEO beats short-term gimmicks.

Data First, Ego Last

The numbers decide.

Long-Term Play

Compounding beats campaigns.

"Own Your Category."

Our Brand Pillars

What defines our service and what we stand for.

Unique Selling Point (USP)

SEO-only. No distractions. Senior-led strategy, technical depth, content that ranks, and link acquisition that actually earns authority.

Brand Promise

No hidden fees. Clear inputs → clear outputs. You’ll always know what we did, why it matters, and what’s next.

Non-Negotiables (What We Don’t Do)

Vanity metrics, black-hat shortcuts, or content mills. “Spray & pray” blogs with no keyword map. Set-and-forget SEO. If we’re in, we’re active.

Our Processes

Our SEO Playbook

  1. Diagnosis:

    Deep audit: technical, content, intent, competitors.

  2. Prioritize:

    Attack revenue pages first. Score by impact/effort.

  3. Build:

    Fix technical debt; map keywords; architect site & internal links.

  4. Publish:

    Money pages, supporting clusters, and FAQs that actually rank.

  5. Earn Authority:

    Digital PR, partnerships, and editorial link wins.

  6. Optimize:

    CRO on key pages, CTR lifts, schema, and speed.

  7. Report:

    Monthly growth report with actions, not jargon.

  8. Compound:

    Scale what works. Kill what doesn’t. Repeat.

Future Goals

  • 12 months:

    #1 organic share of voice for 20+ client categories in Kenya; publish a public SEO Benchmarks Kenya report.

  • 24 months:

    Expand to 5 African markets; launch Tera Academy to train 5,000 practitioners.

  • 36 months:

    Recognized as Africa’s go-to SEO authority—case studies across enterprise, B2B, and e-commerce.

Metrics That Matter

  • Qualified traffic (not just visits).
  • Rank & share of voice for money terms.
  • Leads/revenue influenced from organic.
  • CTR & conversion rate on priority pages.
  • Lifetime value vs. CAC payback from SEO.

Our Ideal Client Fit

  • ✓ B2B, services, or e-commerce with clear revenue goals.
  • ✓ Willing to publish and iterate—no committee paralysis.
  • ✓ Ready to invest for 6–12 months to compound.