How to Report SEO Results to Clients or Stakeholders

How to Report SEO Results to Clients or Stakeholders

ByTera Creations

Introduction

One of the most important parts of SEO isn’t just doing the work—it’s showing the results. Clients and stakeholders need to understand the impact of your SEO efforts in clear, measurable terms. Yet, many agencies struggle to communicate success effectively.

In this guide, you’ll learn how to report SEO results to clients or stakeholders in a way that builds trust, demonstrates value, and guides future strategy.

Why SEO Reporting Matters

  • Builds Transparency: Clients see exactly what’s being done.
  • Demonstrates ROI: Shows that SEO contributes directly to business growth.
  • Drives Retention: Regular, data-driven reports strengthen client relationships.

Learn more: SEO KPIs Every Business Owner Should Know.

What Should Be Included in an SEO Report

A strong SEO report should cover both performance data and actionable insights. Here’s what to include:

1. Executive Summary

A brief overview of what was achieved during the reporting period. Focus on key wins and trends.

2. SEO KPIs and Metrics

Highlight metrics like:

  • Organic traffic growth.
  • Keyword rankings.
  • Click-through rate (CTR).
  • Conversions and leads.

See related: Measuring SEO Success: Key Metrics to Track.

3. Keyword Performance

Show how target keywords have improved or changed. Use visuals like tables or graphs for clarity.

Learn more: Keyword Research for Kenyan Businesses: A Complete Guide.

4. Traffic and Engagement Data

Break down organic traffic from Google Analytics, showing trends over time.

See related: How to Use Google Analytics for SEO.

5. Backlink Overview

Summarize link-building efforts, including new backlinks acquired and improvements in domain authority.

Explore: Link Building Strategies 2025.

6. Technical SEO Updates

Briefly outline fixes made, such as improving site speed, resolving indexing issues, or optimizing Core Web Vitals.

Check out: Fix Common Technical SEO Issues.

7. Content Performance

Identify which blog posts or pages performed best and which need improvement.

See also: How to Optimize Old Content for Better Rankings.

8. Local SEO Visibility

For Kenyan businesses, include updates on Google Business Profile performance, “near me” rankings, and local backlinks.

Explore: Local SEO in Kenya.

9. Recommendations and Next Steps

Conclude each report with clear action items: new content to create, keywords to target, or technical fixes to implement.

How to Present SEO Reports

  • Use Visuals: Charts, tables, and graphs make data easy to digest.
  • Tell a Story: Explain what the numbers mean for the business.
  • Be Honest: Highlight both wins and areas for improvement.
  • Use Simple Language: Avoid jargon—clients care about results, not algorithms.

Tools for SEO Reporting

  • Google Analytics – for traffic and conversions.
  • Google Search Console – for keyword performance and indexing.
  • Ahrefs / SEMrush – for backlinks and competitor tracking.
  • Google Data Studio (Looker Studio) – for visual dashboards.

Common Mistakes in SEO Reporting

  • Overloading clients with data they don’t understand.
  • Ignoring conversions and focusing only on rankings.
  • Not comparing data month-over-month.
  • Failing to provide context or recommendations.

Best Practices for Reporting SEO Results

  • Schedule reports monthly or quarterly.
  • Customize reports based on client goals.
  • Align SEO metrics with revenue and leads.
  • Include visual comparisons (before vs. after).
  • Keep reports concise—no fluff.

How Tera Creations Helps With SEO Reporting

At Tera Creations, we provide Kenyan businesses and agencies with transparent, easy-to-understand SEO reports. Our reports highlight performance, progress, and next steps so stakeholders can see tangible results.

Explore our services:

FAQs: Reporting SEO Results

1) How often should SEO reports be shared?
Monthly for active campaigns, quarterly for long-term strategies.

2) Should reports include all SEO data?
No. Focus on key metrics that align with goals.

3) How do I show ROI in SEO reports?
Link organic traffic growth to conversions, leads, or sales.

4) Can I automate SEO reporting?
Yes. Use Google Data Studio or SEMrush for real-time dashboards.

Conclusion

Knowing how to report SEO results helps build transparency, trust, and long-term partnerships. For Kenyan agencies and business owners alike, the goal isn’t just to show numbers—it’s to tell the story behind them.

👉 Need help creating SEO reports that impress clients? Contact Tera Creations today and get reports that speak the language of results.

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