How to Create a Website That Builds Trust

How to Create a Website That Builds Trust

ByTera Creations

When someone lands on your website, they’re asking:
“Can I trust this brand?”

If your site looks sketchy, loads slowly, or hides key information, they’ll bounce. And in Kenya—where online scams and shady websites are common—first impressions matter even more.

So how do you create a website that builds trust?

Let’s walk through the essentials.

1. Use a Clean, Professional Design

A cluttered, outdated website feels like a red flag.
Your design speaks before you do.

What helps:

  • White space and clean layouts
  • Consistent fonts and brand colors
  • Modern design elements (e.g., full-width images, subtle animations)
  • A mobile-friendly interface

Check this post: Top 5 Website Design Trends Dominating 2025

2. Display Contact Info Clearly

Trust drops if people can’t reach you.

Every trustworthy website should have:

  • A phone number
  • Email address
  • WhatsApp button or live chat
  • A contact form and physical location (if applicable)

Add this info in both your header and footer.

Also helpful: How to Get Your Business on Google Maps (And Why It Matters)

3. Include Real Testimonials and Case Studies

Social proof is powerful. When people see others trusting you—they’re more likely to do the same.

What builds trust:

  • Client testimonials (with names and photos)
  • Before/after results
  • Links to case studies or successful projects
  • Embedded reviews from Google or Facebook

Example: How One Nairobi Shop Grew Traffic by 300% Using SEO

4. Use HTTPS (SSL Certificate)

If your site says “Not Secure”, you’ve already lost trust.

Get an SSL certificate so your site starts with https:// and shows the padlock icon. Most hosting platforms in Kenya offer free SSL.

5. Add an “About Us” Page That Feels Human

People don’t trust faceless brands. They want to know who’s behind the business.

Your About page should:

  • Show your team, founder, or story
  • Explain your mission and values
  • Include a professional photo or video
  • Sound human, not corporate

6. Use High-Quality Images (No Blurry Photos!)

Low-quality or stocky images make your site feel lazy.

Use:

  • Authentic photos of your products, team, or workspace
  • Professionally edited visuals
  • Freepik or Unsplash images that fit your brand style

See also: What Makes a Website Convert Visitors to Customers

7. Keep Your Content Updated

An outdated blog or broken links say, “We’re not active.”

Make sure:

  • Your services are up to date
  • Your contact forms still work
  • Your blog is current (aim for 2–3 posts per week)

Need content help? Start with: Creating SEO Content That Appeals to Kenyan Audiences

Final Thoughts

A trustworthy website is clean, clear, human, and helpful.
It doesn’t try too hard. It just works.

If your site gives people a reason to trust you—they’ll stay, engage, and convert.

Need help building a website that earns that trust?
Work with Tera Creations—Kenya’s trusted web design agency

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