How to Choose the Right Web Designer in Kenya
In 2025, your website is your brand’s first impression. Whether you’re launching a startup, personal brand, or e-commerce store, choosing the right web designer is one of the most important decisions for your business.
Unfortunately, the Kenyan market is flooded with half-baked freelancers, resellers, and “quick-fix” developers who overpromise and underdeliver.
So how do you filter through the noise and find a reliable, professional web designer in Kenya?
Here’s what to look for — and what to avoid.
1. Start With Their Portfolio (Not Just Price)
The best web designers show, not tell. Ask to see:
- Websites they’ve designed (with links)
- Before-and-after redesigns
- Mobile responsiveness
- Load speed and layout quality
If they don’t have a portfolio page or can’t point to live client projects, that’s a red flag.
Design trends evolve fast — your designer should have 2024 or 2025 work to show.
2. Ask If They Understand Conversion and SEO
A beautiful website that doesn’t convert visitors into customers is just digital decoration.
Your web designer should understand:
- How to place CTAs
- How to structure landing pages
- How users behave online
- Basic SEO principles
They don’t need to be SEO experts — but they must know how design and content affect search performance.
3. Confirm What’s Included in the Package
Some designers deliver just the layout — others provide a full service including:
- Copywriting
- On-page SEO
- Domain + hosting setup
- Email integration
- Mobile optimization
At Tera Creations, for example, we handle the full digital foundation — from brand strategy to SEO-ready websites.
Always get a breakdown of what’s included and what isn’t. Ask questions like:
- “Will you connect my domain?”
- “Do I get admin access after delivery?”
- “Do you offer website maintenance after launch?”
4. Check Their Tech Stack and Tools
Don’t hire someone who only knows one platform. They should recommend a solution based on your business model — not just what’s easiest for them.
For example:
- WordPress for startups or blogs
- Shopify or WooCommerce for online stores
- Webflow or Framer for custom design
- Landing page builders for lead generation
Not sure which is right for you?
Here’s why we recommend WordPress for startups
5. Understand Their Communication and Timelines
Ask yourself:
- Do they reply on time?
- Do they ask smart questions about your business?
- Do they give clear timelines?
A poor communicator during the onboarding phase won’t magically improve during the project.
You need a partner — not a vendor.
6. Insist on a Contract or Service Agreement
Protect yourself.
Every legit web designer should offer:
- A simple contract or scope of work
- Payment terms
- Ownership rights
- Delivery timeline
If they ask for full payment upfront without documentation — run.
At Tera Creations, we offer clear deliverables and client-first processes.
Contact us here if you’re ready to build with confidence.
Final Thoughts
Choosing the right web designer in Kenya isn’t just about price — it’s about partnership.
The right designer will not only give you a clean, functional website, but also:
- Help your business grow
- Save you from future redesigns
- Offer support beyond delivery
If you’re ready to invest in a website that actually works — talk to us at Tera Creations. We’ll help you build something that doesn’t just look good, but delivers real results.
