How to Choose the Right Web Design Agency in Kenya

A Great Website Isn’t Just About Design. It’s About Strategy.

Most business owners in Kenya hire web designers based on price or aesthetics.
The result?
A beautiful site that looks good but does nothing—it doesn’t load fast, doesn’t rank on Google, and doesn’t bring in clients.

If you’re serious about your business, you need a web design agency that builds websites to convert, not just to impress.

Here’s how to pick the right one.

How to Choose the Right Web Design Agency in Kenya

1. Look Beyond the Portfolio

A flashy portfolio is good—but it’s not enough.

Ask:

Did the website generate leads?
Was it mobile-optimized?
Did they implement SEO basics?

A site that “looks nice” but has no structure or Google presence is a liability.
See our checklist: What Makes a Website Convert Visitors to Customers

2. Ask About Strategy, Not Just Design

Good agencies ask questions like:

What’s your goal for the site?
Who’s your audience?
Do you want online bookings, calls, or sales?

If the agency jumps into design tools and themes before understanding your business, walk away.

Want to see how strategy affects pricing? Read: What You Get for KES 10K, 30K or 100K in Website Design

3. Check for SEO Integration

SEO isn’t an optional add-on. It’s the foundation of visibility.

Your web design agency should:

Install and configure RankMath or Yoast
Create SEO-friendly URLs
Write optimized meta titles and descriptions
Link blog content to service pages

If they don’t do this, you’ll spend more fixing the site later.

Read: How Much Does Website Design Cost in Kenya in 2025

4. Verify Mobile Responsiveness and Speed

Kenya is mobile-first. Your website must:

Load in under 3 seconds
Look great on all devices
Avoid oversized images or broken layouts

Test their sample sites using Google’s PageSpeed Insights.

5. Ask About Maintenance and Support

After launch, who handles:

Updates?
Plugin issues?
Backups?

A good agency will offer website maintenance services—because sites need ongoing care, just like cars.

6. Beware of Agencies That Outsource Everything

If every task (design, writing, SEO) is outsourced, you may deal with delays and poor coordination.

Ask to meet the actual team working on your site. If they can’t explain what they do in plain language, be cautious.

7. Check Reviews and References

Google reviews. Facebook testimonials. Client referrals.

Ask for 2–3 past clients you can talk to.
And don’t just ask if the client was happy—ask why they were happy.

You can also look through local roundups like: Top 10 Web Design Companies in Kenya – 2025 Review Guide

Final Word

The right web design agency doesn’t just build a website—they help you build a brand.
They understand your audience, integrate the tools you need, and offer ongoing support.

If you’re ready to work with a team that values strategy as much as design, explore our Web Design Services in Kenya