Fix SEO Issues Found in an Audit – Tera Creations

How to Fix SEO Issues Found in an Audit

ByTera Creations

Introduction

Running an SEO audit is only half the job—the real value comes from knowing how to fix SEO issues found in an audit. At Tera Creations, we help Kenyan businesses resolve technical errors, content gaps, and ranking problems to unlock long-term growth with tailored SEO Services.

Why Fixing SEO Issues Matters

Unresolved SEO issues lead to lower rankings, poor user experience, and lost customers. By acting on audit results, businesses improve visibility, attract more qualified traffic, and stay ahead of competitors.

Common SEO Issues Found in Audits and How to Fix Them

1. Broken Links and Redirects

  • Identify 404 errors using Google Search Console or Screaming Frog.
  • Redirect old URLs with 301 redirects.
  • Update internal links to ensure they point to active pages.

2. Slow Website Speed

  • Compress and resize images.
  • Minify CSS, JavaScript, and HTML.
  • Use caching and a Content Delivery Network (CDN).
  • For deeper fixes, explore Technical SEO.

3. Poor On-Page Optimization

  • Optimize titles, meta descriptions, and headers.
  • Ensure each page targets a primary keyword.
  • Add internal links to On-Page SEO resources.

4. Duplicate or Thin Content

  • Rewrite duplicate content with unique, valuable information.
  • Consolidate overlapping pages.
  • Apply canonical tags to guide Google.
  • Use Content SEO to maintain quality.

5. Mobile Usability Issues

  • Ensure your site uses responsive design.
  • Test with Google’s Mobile-Friendly Test.
  • Simplify navigation for smaller screens.

6. Weak Backlink Profile

  • Disavow toxic links flagged in the audit.
  • Build high-quality backlinks through outreach and partnerships.
  • Strengthen authority with ethical Link Building.

7. Missing HTTPS Security

  • Install an SSL certificate.
  • Redirect all HTTP URLs to HTTPS.
  • Fix mixed content warnings.

8. Local SEO Gaps

  • Optimize Google Business Profile with accurate information.
  • Collect customer reviews.
  • Build citations and improve visibility with Local SEO.

9. Unstructured Data and Missing Schema

  • Add structured data such as Article, FAQ, or Service schema.
  • Test with Google Rich Results tool.

10. Analytics and Tracking Errors

  • Ensure GA4 and Search Console are set up correctly.
  • Track conversions and key performance metrics.

Tools to Help Fix SEO Issues

Why Work with Tera Creations

At Tera Creations, we don’t just run audits—we fix SEO issues to deliver measurable results. From technical clean-ups to content strategies, our experts create sustainable solutions for growth. Learn more About Tera Creations.

Final Thoughts

Knowing how to fix SEO issues found in an audit is the key to improving your site’s performance. By addressing technical, content, and backlink problems, your business can dominate search results and attract more customers.

Want expert help implementing your audit fixes? Contact Us today and let Tera Creations optimize your website for success.

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