Best Free & Paid Web Tools Every Entrepreneur Should Know
Whether you’re building a personal brand, launching an agency, or running an online shop — the right tools can save you hours and help you scale faster.
As a digital marketing agency working with entrepreneurs across Kenya, we’ve tested hundreds of tools. In this blog, I’ll share the best free and paid web tools every entrepreneur should know — including the exact ones we use at Tera Creations.
1. Canva (Free & Pro) – Design for Non-Designers
If you don’t have a designer, Canva is your best friend.
Create stunning social media graphics, proposals, logos, YouTube thumbnails, and more — fast.
✅ Why we love it:
- Drag-and-drop interface
- Brand kits, templates, and AI-generated design tools
- Works great for LinkedIn content strategy
2. ChatGPT (Free & Plus) – Your AI Assistant
Need blog drafts, captions, email templates, or business ideas?
ChatGPT helps with everything from brainstorming to SEO copywriting.
We use it to create 3–5 SEO-optimized blogs per day.
✅ Bonus: Use ChatGPT with your own voice — perfect for content creators and coaches.
3. Grammarly (Free & Premium) – Write With Clarity
If you’re writing anything — blogs, emails, proposals — Grammarly polishes your tone, grammar, and style.
✅ Great for busy founders who want to sound professional without hiring an editor.
4. Hostinger (Paid) – Reliable Web Hosting
You don’t need a flashy developer to get a great website. You need solid hosting.
We recommend Hostinger for:
- Fast performance
- Affordable pricing
- Great customer support
We use it for our own projects and client sites.
Want a breakdown of local hosting issues?
Read: Why We Avoid Kenyan Hosting Companies
5. Notion (Free & Pro) – Organize Your Business Brain
Use Notion to:
- Plan your content
- Organize your weekly tasks
- Track leads or client work
- Build a mini CRM
Perfect for solo founders or small teams.
6. Metricool (Free & Paid) – Social Media Management
Skip the headache of logging in to 5 platforms. Metricool lets you:
- Plan and schedule posts across LinkedIn, Instagram, Facebook, etc.
- See performance analytics
- Collaborate with your team or VA
Want to know how to automate social posting with AI?
Read: How to Automate Social Media Content Creation with AI
7. Google Workspace (Paid) – Professional Email & Cloud Storage
If you’re still using a free Gmail address for business… it’s time to upgrade.
Google Workspace gives you:
- Business email (yourname@yourdomain.com)
- Google Drive, Docs, Meet
- Calendar + task sync
It’s a small monthly cost — but worth it for credibility alone.
8. Descript (Free Trial & Paid) – Easy Video Editing
Want to start a podcast or repurpose videos for social media?
Descript lets you edit audio and video by editing text. Yes — really.
✅ Remove filler words
✅ Add captions
✅ Repurpose Zoom calls into TikToks and Reels
9. Trello (Free & Paid) – Visual Task Management
Perfect for project tracking, especially when working with a VA or content team.
You can also use it to manage your blog workflow.
Need help planning content?
Read: Content Calendar for Kenyan Businesses
10. Ubersuggest (Free & Paid) – SEO Tool for Beginners
Want to know what keywords to target?
Use Ubersuggest to:
- Run competitor analysis
- Find high-volume, low-competition keywords
- Improve your website’s ranking on Google Kenya
Need a content SEO plan?
Talk to our SEO team
Final Thoughts
You don’t need a huge team or a massive budget to grow your brand — just the right stack of tools and systems.
Whether you’re automating content, building websites, or managing leads — these tools help Kenyan entrepreneurs stay productive, profitable, and present.
Need help setting up your digital toolkit?
Contact Tera Creations — and let’s build your system together.
