Top 5 Landing Page Mistakes Kenyan Businesses Make
Top 5 Landing Page Mistakes Kenyan Businesses Make
Your landing page should be one thing: focused. It’s the page you send people to from an ad, a link, or a campaign. Its job? Convert. Yet most Kenyan businesses treat landing pages like general information hubs — and then wonder why conversion rates are low.
Here are the 5 biggest landing page mistakes Kenyan businesses keep making — and how to fix them today.
1. Sending Traffic to the Homepage Instead of a Dedicated Landing Page
Running a Google or Facebook ad and sending people to your homepage is a huge mistake. Your homepage is broad. It has too many links and distractions. A landing page, on the other hand, is laser-focused on one goal — whether that’s collecting emails, booking a demo, or making a sale.
Instead of this:
Homepage ➝ User clicks around ➝ Gets confused ➝ Leaves
Do this:
Ad ➝ Focused landing page ➝ Single CTA ➝ Conversion
Related read:
High Converting Homepage in Kenya
2. No Clear Call-to-Action (CTA)
A good landing page tells users exactly what to do next. Many Kenyan websites bury the CTA or use vague language like “Submit” or “Learn More.” That’s not enough.
Use clear, benefit-driven CTAs like:
- “Get My Free Quote”
- “Download the Price Guide”
- “Book a Call With Our Team”
And place them above the fold, in the middle, and near the bottom of the page.
3. Too Much Text, Not Enough Visuals
Kenyans skim content fast, especially on mobile. Long, unstructured paragraphs will scare them away. Break content into short paragraphs, use bullet points, and include visuals — especially product or service images, infographics, or short demo videos.
Balance is key: the page should be easy to read and visually engaging.
4. Ignoring Mobile Optimization
Most of your traffic is coming from smartphones. If your landing page doesn’t load fast, scroll smoothly, or format correctly on mobile — you’re losing customers before the pitch even loads.
Use tools like Google PageSpeed Insights or test it manually on different devices.
Also read: Mobile-First Web Design in Kenya
5. Lack of Trust Elements
A user won’t convert if they don’t trust you. Many Kenyan landing pages lack testimonials, reviews, real photos, or even a physical address.
Add these elements:
- Testimonials from happy clients
- Real photos (not just stock)
- Certifications, awards, or partner logos
- Clear contact info — not just a form
Trust signals reduce hesitation and boost conversions.
Final Thoughts
A landing page should guide your visitor toward one action — not confuse or overwhelm them. Avoid these 5 landing page mistakes Kenyan businesses make, and you’ll start seeing more conversions without increasing your ad budget.
Want expert help designing landing pages that actually convert? Talk to the team at Tera Creations.
Or read this: Best Landing Page Design Services in Kenya
